You’re probably thinking: “why would anyone want to go through the stressful process of holding a digital marketing conference?” There are a number of reasons why people do it, and these are generally related to generating profit and for branding purposes. Profit generation only becomes possible with you manage to get enough sponsors who are looking for ways to promote themselves. If you manage to execute an event with great speakers and an indulgent audience, it is a very effective way to earn brand loyalty or develop trust in your brand. We have come up with a guide to help you make this happen.
Studying where your opportunity lies and who your audience is
This is the first step of holding any type of a major event; you really want to analyse your target market as well as the competition:
- What kind of people are you targeting?
- What type of digital marketing conferences would they want to attend?
- What cost would they be willing to pay?
- Are these events common in your city?
Once you come up with the answers to these questions, you will have a clear analysis of your audience and competition which will in turn help you define the objective and purpose of the conference.
Configuring the logistics
Handling the logistics and finding sponsors is the hardest part of holding a digital marketing conference. This is also the pricey part of the whole thing, because you might have to incur some initial costs that may or may not be covered by your event. Here are some examples of the expenses that you might come across:
- Fast Wi-Fi that has good coverage
- Good quality food and drinks
- Travel and accommodation expenses for the guest speakers (they won’t be paid a fee in most cases)
- Hiring translators because people will come in from different countries.
Promotion will make or break your event. You need to realize that you are dealing with already established standards by other conferences who your audience has already been to, or might prefer over yours. This is where you need to come up with attractive campaigns that will lure your audience in. Promotion is also heavily dependent on the guest speaker you will be inviting. Asking your speakers to come in and shoot promo videos is one example of a promotion strategy. Organizing an event on such a huge scale may not be easy but it not impossible.